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Demonstrating Sage ACT! contact management software. Includes ACT! 2011 / 2010 benefits tour for new and existing ACT! users to manage customer relationships (CRM)

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To be believable an actor needs to truly study their character. There is a very simple method that an actor can use to do this. It is called the GOTE method. GOTE is a very easy to remember acronym. It stands for Goal, Obstacle, Tactics and Expectation. This is a very basic approach to breaking down a character. Now lets go over each of these objectives.

Goal is what the character is going after. It is the whole purpose for the play. The goal kicks off all of the action. The goal is to be persuaded by the character. Now the goal can’t be general, it needs to be something very specific. For example a general goal would be “I want to feel fulfilled by marrying someone.” A more specific goal would be “I want John to marry me.” The goal needs to be very targeted. A good exercise is to imagine you are starving and there is a sandwich just out of your reach. Now try to reach for it. That is how you need to be when going after your goals.

The obstacle is what stands in the way of the goal. The obstacle needs to be in direct opposition to the goal. For example if the goal is “I want John to marry me” the obstacle may be “My parents hate John.” The character needs to struggle with the obstacle to reach their goal. This is what makes a play interesting and not just 2 people having a conversation about the weather on stage.

Tactics are what a character uses to overcome the obstacles and reach the goal. This is were a play gets fun. The tactics make the character real. The tactics a character chooses shows the audience what type of person they are. The tactics can be funny, honorable, deceitful, etc. There can be multiple tactics used by an actor. A good actor will be able to move from tactic to tactic with ease in order to achieve the goal.

Expectation gives tone and excitement to the tactics. This is what stops the goals from being too academic and boring. It shows what is the characters excitement and enthusiasm behind their goal.

You can find what the character’s GOTE is by just studying the play. An actor should take notes when reading a play. You can set up a GOTE sheet to have with you as you read. Just take a paper and write Goal, Obstacle, Tactics and Expectation. It is also helpful to write name, sex, age, marital status, education and make up a typical day in the life of the character (a day that does not take place during the play).

It really doesn’t take that much extra work to setup a GOTE sheet. A character needs to come alive to the viewer. They need to draw the viewer into their world. An actor needs to do everything to create a character and world that is 100% believable. Studying a character’s GOTE sheet can add the 3rd dimension to a character that is often missing in theater.

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In this article we’re going to go over some basic things that one should do before, during and after the big audition for a part.

The fact is, auditions are a nerve wracking experience for actors. They’d rather have their eyebrows plucked. Unfortunately, they’re an essential part of being an actor. So by following these steps you’ll have the best chance of getting the part.

In getting the audition in the first place, you or your agent are going to have to submit a photo and resume to the casting director. Sometimes you’ll get an open call where anybody can come down but these are the exception, not the rule. Most auditions are by invitation only.

If you are called for an audition you will usually be given what are called “sides” or a few pages of a script that you will have to read at the audition. In theater you may also be required to have some kind of monologue ready.

The first thing to do is read the script and prepare for the part. Find out everything you can about the character you’re going to be playing. The lines aren’t important yet. Just commit your focus to the character. How old, where from, how the character feels about other characters in the story. Only after you know everything you need to know about the character do you start learning your lines. Use whatever method you feel most comfortable with. You won’t be required to know the whole script at the audition but be prepared.

Before you go to the audition, dress for the part. Wear clothes that fit the character and the story. If you’re playing a cowboy don’t get dressed up in a business suit. You don’t have to go out and rent spurs but wear clothes that suggest the role. Jeans and boots for this role will do fine.

Warm up for the audition just like a pitcher warms up before a ball game. Do some stretches and vocal exercises. Go over your lines. Don’t go in there cold. It’s normal to be nervous but in preparing yourself you won’t be as nervous and you’ll be able to relax a bit.

When you get to the audition, sign in. You may have to wait for others to read for the same part. Be patient. Avoid talking with the other actors. They will only try to distract you. Focus on what you came there to do.

When actually reading for the casting director, be prepared for anything. Some may sit and chat with you a few minutes and others will just get right down to business. Forget that this is an audition. Do the performance as if you were actually in the production. You only get one chance to make a first impression. Make the director believe that you ARE the character. They want you to be the best person for the role because that means their job is completed.

There are some things not to do when reading for the casting director. Don’t suck up. A sincere compliment is fine but a casting director will know when you’re just grovelling. Aside from shaking his hand when you enter, never touch the casting director. Finally, don’t trash the office. Some hyperactive actors will actually do this in the heat of performing a physical scene. This is a definite way NOT to get the part.

After you’re done with your reading the director will let you know when they’ll get back to you. Leave it at that. Don’t make a scene. Just be professional and leave.

If the casting director likes your performance you will be asked to come back. At this time there will be fewer people auditioning and more people watching your performance. Maybe some producers, directors and writers. Wear the same clothes that you wore to the first audition and put in the same performance. Don’t second guess yourself. If they called you back then they liked what they saw the first time. Don’t mess with success.

Keep records of each audition. Make notes of what things you did and what you think you can do better the next time. If something went very well, make a note of what it was.

The more auditions you do the better you will get at them.

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Ever wonder what’s in a Sales Playbook? Bill Binch, SVP of Sales at Marketo, visits the show to tell us all about them as well as the challenges of sales/marketing alignment and making “big round words” specific and actionable. 00:00 Cold Open 01:00 Bill’s Nightmare Sales Job 02:00 Vice President of Sales at Marketo, Bill Binch 03:00 Definitions and Metrics: making “big round words” specific 04:00 Suspects, prospects, and closed sales 05:00 The importance of an exact definition of a closed sale 06:30 What is a marketing qualified lead? 07:30 Accountability of marketing in driving leads versus sales 08:00 The Top Three Metrics for sales/marketing alignment 09:00 “Accidents happen in the intersections.” 11:30 Sales reps should be selling, not prospecting, segmenting, or negotiating 13:00 How to setup a brand new sales model 14:30 If resources are limited where do you choose to specialize? 16:30 Land and expand, hunters versus farmers 17:30 The Dallas Cowboys don’t run around the field without a plan, neither should you 18:30 Why you should have a playbook as a sales rep 19:30 Approaching small, medium, and enterprise businesses with different methodologies appropriate to the company, not the geography 21:00 “Start collecting logos.” Focus on transactions, not dollars as a new sales team 23:00 A better question to ask other than “how do you like to buy stuff”? 24:00 Bill runs through exactly how he listens to a customer 25:30 Kevin asks what else is in Bill’s playbook: is it …

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The salesforce.com Winter ‘11 release contains a number of features to help you, whether you’re building new applications on Force.com, using existing products such as Salesforce CRM, or wanting to explore Chatter. Learn about Winter ‘11, and how to make the most of the new features coming down the line, by watching this Winter ‘11 release preview webinar. This session (part 2 of 2) covers Sales & Service Cloud. Discover how new Salesforce CRM features can help you and your business. Learn more at developer.force.com

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Your business is growing and so does your base clientèle. Customers no longer originate from your neighborhood nor in one city only but now spread

across state borders and countries. Your staff experiences heavy influx of telephone calls. The company’s phones lines gradually get congested. Customer

transactions suffer because they could not reach your office. As the manager, you know you must implement solutions fast or your business will suffer.

Under these conditions, it’s time you switch to call center services.

A call center, equipped with the right call center software, offers the following essential benefits:

1.)ENHANCE CUSTOMER RELATION

Because callers can immediately connect to your office, they can transact business with no more waiting time. It eliminates wasted calls. It gives your

customers quick access to the information they want and thus results in improve relationship with them. And too often, because clients can reach your office

immediately, it enhances their perception of your company. You getter more customers, more deals, more revenues.

2.)IMPROVE EFFICIENCY

A call center allows staff to deal with more customers at any a given time.

Richard Burgess, CEO of a large pharmaceutical company can attest to this. ” The rapid growth of our company entails more doctors calling for prescription

drugs and customers asking for product description. Our staff cannot handle this increasing volume of callers. A call center services solved our dilemna.

Now, our personnel can take the growing calls and dispense the necessary services in less time, making customers happy. This translates to greater overall

efficiency.”

3.)MINIMIZE EXPENSES

With call center that has the right call center software, the same number of staff will be able to handle more calls. Sarah Danitz, an insurance company

manager, has this to say, ” We would have incurred large overhead expenses if we hire additional personnel to handle incoming calls. Instead, we turned to

call center. It satisfactorily meets our demand. And we were able to save money in the long run.”

As you can see, you need not hire additional personnel or install extra phone lines to meet caller volumes.

4.)DISPLAY STATISTICS

In an ordinary helpdesk, your office can not track the number of calls you receive each day, how many of these calls were positively resolved, how many

callers turn away,etc. A call center makes these statistics available so you will know measures to take in order to improve your business.

“We didn’t take any interests on our calls in the past, ” says Michigan-based farm tools company owner Chris Laverdale. ” But with a call center giving us

these data, we see some patterns and seek ways for improvement. These call center statistics are really helpful.”

5.)BETTER OFFICE COMMUNICATION HANDLING

A call center, aside from handling live calls, can also process emails. In addition, it can handle fax, web-based queries, web-cam conferencing, Instant

Messaging, and other means of communication for the company.

” Our struggling staff could hardly deal with the number of calls we receive, and we hardly have time for incoming emails. A number of deals were lost

because we neglect emails. But now, we know better. Our call center which has an excellent call center software, processes our calls and emails. Now, we

receive favorable business transactions out of these emails.”

These are just some of the many benefits your company can enjoy from a call center.

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